MANILA, PHILIPPINES – In an industry often driven by speed and virality, PassionFruit Creative emerges as a fresh, thoughtful voice committed to building brands through lasting emotional connections. At the heart of this Manila-based agency are Nikki Golez, Chief Creative Officer and Julia Arsenal Dela Rosa, Chief Brand Officer. Both are award-winning professionals with a shared belief that creativity should spark brand love not just fleeting engagement.
Golez and Dela Rosa are no strangers to impactful work. Golez, recently named the Philippines’ 4As AOY Next Gen Creative of 2024, led the first-ever winning team at the Cannes Lions Hackathon for Good. Her portfolio spans trailblazing campaigns and global accolades, including metals from Cannes Lions, D&AD, The Clios, Kidlat, and the Boomerangs. Her creative leadership honed in top agencies across the Philippines and the United States has always been guided by one key principle: authenticity.
“The idea of brand love has been overlooked for quick likes and shares. In our experience, connecting to the audience can be deeper, and more lasting, if done creatively and with authenticity,” Golez says.
Dela Rosa, the Philippines’ 4As AOY Next Gen Accounts awardee in 2023, brings a similarly rich perspective, having worked across both agency and client sides including brands like Coca-Cola. Most recently, she served as Client Services Director at Publicis Manila, where she led teams and campaigns that elevated brand performance through purposeful storytelling.
“We are excited to work with startups or smaller brands who are ready to elevate the way they present themselves to their consumers, as well as established companies looking to refresh the way they tell their brand story,” Dela Rosa shares.
