MANILA, PHILIPPINES – The holidays are officially here! Filipinos are celebrating the most-awaited season of the year — a time not just for giving, but also for meeting up with friends, family, and loved ones. What better way to bond and start conversations than over the latest PICKUP Coffee drinks, specially designed to capture the true flavors of Christmas? Plus, you can collect their limited-edition PICKUP Everyday Planner and purchase the Stanley Cup!
On November 14, 2025, PICKUP Coffee officially launched its Christmas campaign “Make it Merry, Make it PICKUP,” held at the Altro Mondo Creative Space in Makati City. The event, attended by social media content creators and other guests, highlighted what is to come in the next few weeks, including their latest offerings of drinks and the 2026 Everyday Planner.
Christmas-themed drinks to enjoy this season:
For the Christmas season, PICKUP Coffee unveiled three new flavors under their PICKUP Christmas Classics line:
- The Apple Pie Milk: a sweet, non-caffeinated drink that evokes the classic apple pie taste in beverage form.
- Tiramisu Latte: a perfect balance of sweetness from the flavor, tartness from the cream, and the rich taste of espresso.
- Cinnamon Oat Latte: featuring oat milk, a hint of the Christmas-favorite ingredient cinnamon, and espresso.
PICKUP Coffee’s Everyday Planner will get you more excited to plan your 2026
The brand also launched the 2026 Everyday Planner in collaboration with Winnie Wong.
Described as “bigger, bolder, and even more creative,” the planner features 12 Filipino artists who created one-of-a-kind artworks that can be seen inside.
“Each year, Pickup Coffee celebrates the little rituals that make the holidays special — mini reunions with friends over coffee, quick breaks while gift shopping, or quiet moments of reflection. This year’s 2026 Pickup Everyday Planner, created in collaboration with Everyday by Winnie Wong, features works from 12 amazing artists — each bringing their own PICKUP story and creativity to every page,” Thea Martin, Local Brand Lead at PICKUP COFFEE said.
PICKUP Coffee collaborated with the following artists: Jesse Camacho, Glenford Lumbao, Anina Rubio, Pollyanna Dee, Winnie Wong, Jethro Olba, Dominic Rubio, Sean Go, Seeweirdo, and more.
In an exclusive interview with adobo Magazine, Jethro, who contributed an artwork titled “Warm-Up ” — a tribute to his everyday rituals — shared the importance of brand collaborations with artists.
“For the artists, yung pros niya is mas ma-eexpand pa yung reach, for the brand naman, mas nag-kakaroon ng merge yung lifestyle in general, kasi lifestyle is everything na, you can merge art, music, and food, so for me it’s a nice thing na nagka-karoon ng scene sa Philippines ngayon,” Jethro said. (For the artists, the benefit is that their reach will be expanded, and for the brand, there is more of a merge with lifestyle in general, because lifestyle is everything now. You can merge art, music, and food, so for me, it’s a nice thing that a scene is developing in the Philippines now.)
On the other hand, Winnie also shared her thoughts about collaborating with PICKUP Coffee for the second year where she discussed 2026’s planner’s newest feature.
“I absolutely love this partnership. It’s a beautiful marriage between two brands that celebrate intentional living and everyday creativity. This year’s planner includes a special PICKUP Daily Page, which invites you to slow down, appreciate small moments, and work at your own pace. Thank you, PICKUP, for this collaboration — I love the two colorways, and I hope this becomes your companion for the year ahead,” Winnie said.
For the rest of the evening, the crowd was treated to a DJ set. While the music was blasting, attendees had the chance to connect with other creators, take photos at the photobooth, try out the new Christmas flavors, purchase limited-edition merch (postcards, keychains, stickers, and art prints) by the artists, and even get their planners engraved.
How to redeem your PICKUP Coffee Everyday Planner 2026?
If you’re interested in collecting the 2026 planner, it’s easy! All you have to do is download the PICKUP Coffee app and collect through PICKUP Quests. Once you complete these steps, you will have your 2026 Everyday Planner.
The three new PICKUP Christmas Classics drinks are now available in PICKUP Coffee branches nationwide.
