Publicis once again largely outpaced competition on new business for the 7th year in a row, according to Comvergence’s New Business Barometer, published today.
The report reveals that Publicis was #1 in 2025 global new business performance, winning c.6 times more total billings than the nearest peer, while also ranking first on global and regional net new business.
In the U.S., the Groupe increased its share of billings from 36% to 42%2, confirming its leadership despite last year’s consolidation of the 3rd and 4th players. The same trend is visible in China, where Publicis’ new business means the group is confirming and increasing its lead with almost 20%3 of media billings.
Arthur Sadoun, Chairman and CEO of Publicis Groupe commented: “At a moment when the industry is dominated by wide-ranging cost-cutting due restructuring and consolidation, Publicis is once again demonstrating its relentless focus on innovating for our clients and the strength of our growth model.
Despite Omnicom taking over IPG to become the largest player in 2026, the outstanding efforts of our teams and the scale of ourgrowth in 2025 mean that this year we are maintaining and increasing our leadership position as the #1 media buyer in the U.S. and China, the two most important markets for global clients, where scale still matters.”
