MANILA, PHILIPPINES — As Publicis Groupe marks its 100th year globally, the milestone underscores a century defined by resilience, reinvention, and a steadfast belief in the people behind the work—values that continue to shape the Groupe’s direction in the Philippines today.
From its origins as a small creative hot shop in Montmartre in 1926, Publicis Groupe has transformed into the industry’s largest holding company over the past two years. Over a century, the Groupe has weathered wars, economic downturns, technological disruptions, and even moments of literal destruction—rising from the ashes and reinventing itself time and again. This enduring spirit of resilience, symbolized by its centennial theme “A lion never gives up,” has come to define Publicis’ legacy.
As the Groupe enters its second century this year, the focus increasingly turns to the rise of artificial intelligence. Yet Publicis is clear in its conviction: while technology will shape the future, it is human creativity, leadership, and collaboration that will drive meaningful transformation. This belief anchors its global strategy and resonates strongly across Asia Pacific.
In Southeast Asia, Publicis Groupe continues to evolve its offering to meet the region’s social-first, digitally driven landscape—strengthening capabilities across creativity, media, data, and technology. Recent moves, including the integration of creator-led expertise through Hepmil, form part of a broader effort to help clients connect more effectively with high-growth audiences while delivering measurable business outcomes.
“The last 100 years have shown that reinvention is not a one-time act—it’s a mindset,” said Amrita Radhawa, CEO of Publicis Groupe South East Asia. “As we bring global scale and innovation closer to our markets, our priority in Southeast Asia remains clear: building future-ready solutions powered by people who understand culture, technology, and growth.”
This people-first philosophy took center stage in the Philippines during Fête de Publicis, the Groupe’s annual gathering of employees across its agencies. This year’s edition carried special significance, bringing together nearly 1,000 employees from more than 10 agencies to collectively celebrate both the centennial milestone and the power of community.
More than a festivity, the event reinforced Publicis Groupe Philippines’ commitment to its people through a values-driven recognition that honors individuals and teams who bring the company’s culture to life. From culture champions and creative trailblazers to partnership builders, the recognitions highlight how day-to-day leadership and collaboration drive long-term impact. One of the highlights of the evening was a distinction awarded to one individual and one group whose work best embodies the Groupe’s purpose: Together, we create a meaningful difference.
“In an era where AI is accelerating everything, our differentiator remains unchanged,” said Raymond Arrastia, Chairman of Publicis Groupe Philippines. “Our strength lies in our people—their creativity, resilience, and shared commitment to making a meaningful difference for our clients and communities.”
As Publicis Groupe looks ahead to its next 100 years, its Philippine operations stand firmly aligned with a global vision that sees innovation and humanity moving forward together—proving that even in the most technologically advanced future, people remain the true engine of progress.
