MANILA, PHILIPPINES — Ripple8, Inc., the full-service public relations arm of DDB Group Philippines, won Bronze at the Campaign Asia Philippine PR Agency of the Year 2025, a milestone that coincided with the agency’s 10th anniversary and reinforced its standing as a consistent regional awardee.
The win adds to a multi-year track record at the Campaign Asia Agency of the Year Awards. Ripple8 has seen consistent success since its first entry in 2020, where it earned a Silver award, followed by a Bronze in 2021 and another Silver in 2022.
The award was given during a December 9, 2025 ceremony at the Pan Pacific Orchard in Singapore.
Ripple8 Managing Director Bobby Vito and Ripple8 Managing Partner, Michelle Orosa-Ople, were in attendance to receive the recognition on behalf of the agency.
“Campaign Asia matters because it sets a high bar for the work,” said Vito. “This is a strong validation for our team, which has stayed disciplined about how we build trust and credibility for our clients, tell stories with innovation and accuracy, and contribute purposefully to the industry.”
Grounded growth and client confidence
The award comes at a time when Ripple8 demonstrated growth across its business.
During the eligibility period, the agency saw an expansion of its retainer portfolio, delivered substantial earned media value for clients, and produced campaigns that balanced audience relevance with business objectives.
Ripple8 is a trusted communications partner to some of the country’s largest blue-chip corporations as well as SMEs (small and medium enterprises). Having started as a small agency itself, Ripple8 retains a grasp of the constraints, risks, and trade-offs faced when growing a business.
This perspective has helped Ripple8 sustain long-term client relationships, attract new ones, and even re-engage former partners.
Industry participation beyond campaigns
Beyond client work, Ripple8 has remained active in professional and industry initiatives, contributing to the evolving practice of PR, media relations ethics, influencer engagement, and crisis readiness.
Industry experts within the agency regularly participate in forums, panels, and professional events that address the structural challenges facing communications today, from disinformation to the pressures of speed-driven digital publishing.
These efforts reflect Ripple8’s belief that agency credibility is not built solely through campaigns, but through sustained involvement in shaping professional standards and discourse.
A decade of agency building
Having reached a decade, Ripple8’s latest award stands less as a culmination than as a checkpoint. It portrays an agency that has remained competitive through discipline, mindful evolution, and sustained execution.
“Reaching 10 years is already an achievement in this industry,” reflects Vito. “To still not just be standing but growing and learning, and once again being recognized by Campaign Asia tells us we’re on the right path. This award belongs to the team that stayed through the good and the challenging times and continues to show up for the work.”
More than the distinction, Vito adds that for Ripple8, the 2025 win is about longevity over volatility, credibility over noise, and consistent contribution over momentary attention.
“Because at the end of the day, that’s what earns the respect of our peers, resonates with our clients and creates actual positive change,” Vito closed.
