MUMBAI/BANGALORE, INDIA — Social Panga, one of India’s foremost integrated creative and digital marketing agencies, has announced the launch of its in-house AI Council – a dedicated think-and-do tank designed to accelerate AI-powered solutions across branding, marketing and the digital ecosystem.
As artificial intelligence continues to transform how brands communicate, operate, and innovate, the AI Council will unite specialists, strategists and technologists to bridge the gap between AI’s technological capabilities and its potential for real business impact.
The initiative builds on Social Panga’s proven track record in delivering AI-led campaigns for leading brands including LG Electronics, Pathkind, Jindal Stainless (JSL), Himalaya and Lava, among others. These projects have already demonstrated tangible value through AI-enhanced creativity, performance and customer engagement.
Co-founders Himanshu Arora and Gaurav Arora will mentor the Council, with Soumabha Nandi, EVP – Creative Strategy & Growth, leading its strategic vision and execution.
“The AI Council isn’t just a service line. It’s a forward-looking collective at the intersection of AI and brand building. We’re excited to bring this out and continue expanding it over the coming months,” said Soumabha Nandi, EVP – Creative Strategy & Growth, Social Panga.
“At Social Panga, we’ve always believed in solving business challenges with next-gen creativity. With AI already influencing day-to-day decisions, brands now need sharper, smarter solutions that are rooted in tech and tailored for growth. Our AI Council is here to guide that journey,” added Himanshu Arora, Co-Founder.
Echoing the sentiment, Gaurav Arora, Co-Founder, said, “Every new challenge needs a new lens. With the AI Council, we’re introducing a structured, dedicated approach to decode AI for brands — not just through tools, but through education, experimentation, and execution.”
The AI Council’s remit spans creative workflows, content creation, personalisation, performance optimisation, automation and brand safety – positioning it as a strategic partner for brands navigating the AI-powered future of marketing.
