MANILA, PHILIPPINES — Spark It welcomes a fearless chapter as 2025 marks its tenth year anniversary. What started as a dream for founder, the late Franco Christian Santos, turned into a reality made distinct by incredible stories, interactive projects, and innovative campaigns for both Filipino and international brands.
The occasion merited a party at The Blue Leaf Cosmopolitan, Quezon City last September 19, 2025. Spark It invited members of the press, influencers, key opinion leaders, industry personalities, creatives, and brand representatives that made the past decade a sparkling one, dotted with various highlights in the PR and marketing landscape. The night served as a thank you to every single person who believed in Spark It.
The anniversary celebration was also the perfect venue for the agency to renew its promise to their partners and patrons for bigger and brighter achievements in the coming years. Apart from service awards and recognition ceremonies, the program featured Spark It’s presentation of its past, present, and future.
Spark It President and CEO Katrina Yulo-Garcia and Spark It Chief Operating Officer Francis “Bof” Santos officially opened the program with welcome remarks, following an audio-visual presentation in honor of their brother Franco.
“It all began in 2015 when a spark of an idea ignited a journey that has brought us to where we stand today. Over these past ten years, that spark has fueled our growth and success, driven by the passion and dedication of our incredible team and the unwavering support of our valued clients and partners,” Katrina shared.
“A key part of our success has been Franco’s visionary approach to influencer marketing. He recognized early on the potential of authentic connections between influencers and audiences, helping us craft meaningful brand narratives that truly resonate,” Bof added.
The here and now
Director of People and Relations Che Gatan mapped the ever-growing network of Spark It. Similar to a constantly expanding universe that starts with a small spark, the agency owes all its milestones to the content creators, talents, managers, media, and creative allies. What was once a classic public relations agency is now one of the pioneers in influencer marketing, heralding the power of the digital world in our real, everyday lives.
“Our recognition, including winning Silver in the PR Team of the Year (Agency) category at the Marketing-Interactive PR Awards 2025 in Singapore earlier this year, would not have been possible without the collective effort and passion of every single person involved,” Che added. Marketing-Interactive is a leading industry platform dedicated to advertising, marketing, and media intelligence across Asia-Pacific, hosting annual regional events that celebrate the best in PR campaigns and activations.
Client Services Director Marc Amoranto gave an overview of Spark It’s new ventures. These include Spark Culinary Concepts that realizes its first Asian-Western fusion restaurant Claw. On the other hand, distribution arm Spark+ Global features Palawan Brewery — a homegrown craft beer label brewed at the popular island destination.
Marc concluded in his speech, “As we look ahead, we remain committed to pushing boundaries, telling stories that matter, and creating experiences that connect people in more meaningful ways. After all, this story is far from over; it’s only getting better.”
#SparkItAt10: The spark of something new
After a recap of Spark It’s beginnings and current progress, Managing Director Shannen Uy and Director of Business Development Jamon Martin took turns in presenting the blueprint of Spark It’s future.
Spark+ Global shall be launching Pasquier later this year, bringing quality French macaroons, and innovative anti-hangover drink Rebound in 2026. “Spark+ Global will continue to introduce innovative,Spark It LA also makes a comeback through a partnership with Amihan Media Group and brings forth Hiraya Magazine. On top of this, the agency looks to launch a Digital Press Hub—a dedicated space to house press materials, white papers, case studies, and curated lifestyle features, and The CoCreate Hub—a learning and collaboration academy where creators and brands can come together to learn from each other, align on best practices, and co-create better campaigns.
Shannen also discussed a preview of the trends in PR and influencer marketing. The rise of key opinion consumers (KOCs) signal how influence—how it is made and how it can be used—is changing and perhaps will be the most exciting factor we should be on the lookout for in the years to come. “More and more, KOCs aren’t just the destination of influence—they’re becoming the drivers of it. Their authentic experiences, small but tight-knit audiences, and genuine advocacy are what make them uniquely powerful,” says Uy.
There are still some aspects of the future that are not clear, nevertheless, Spark It keeps its eye on what matters the most. Shannen said, “The future is community. For years, influencer marketing has been about reach, visibility, and follower counts. But today, and even more so tomorrow, the real value will come from building and nurturing communities — not just audiences.”
Community is the heart of Spark It. Jamon was proud to give a summary of Spark It’s partnerships with The Plastic Flamingo and Save The Children Philippines that uplift society.
Throughout the years, Spark It made it a point to always help both organizations. In committing to sustainability awareness and investing in the future of the children, Spark It helps construct an overreaching narrative that allows everyone to be seen and heard.
Putting practice into what they preach, the Spark It 10th anniversary celebration invited attendees to help raise funds that would provide school chairs for Potrero Elementary School in Malabon, endorsed by Save the Children Philippines. Through the generosity of guests and partners, a total of ₱156,800 was raised—enough to produce 50 sustainable eco chairs that will furnish an entire classroom. These eco chairs, made from recycled ocean-bound plastic, are designed to last for generations of learners, providing proper educational support and comfort.
In addition, ₱50,000 in cash donations from Spark It will go directly to Save the Children Philippines to further their advocacy for child welfare and education.
Jamon noted, “At 10 years of Spark It, this is the impact we want to celebrate — not just creativity and innovation, but real, lasting change. With The Plastic Flamingo and Save The Children Philippines, and with the involvement of our employees, talents, and partners, we invite you to join us as we spark change — one child, one plastic waste, and one community at a time.”
#SparkItAt10 is far from the agency simply looking back or reveling in the present. It is an opportunity to transform the trust and privilege Spark It enjoys into a sky full of sparkling stories.
