BANGKOK, THAILAND – In a bold move signaling confidence in Thailand’s digital transformation agenda, The Hoffman Agency has formally launched operations in Bangkok. The expansion marks a significant chapter in the agency’s continued growth across Asia and aligns strategically with the Thai government’s Thailand 4.0 policy, an ambitious roadmap to position the nation as a regional digital economy and innovation hub.
The Bangkok office, led by Associate Account Director Prangthong “PJ” Jitcharoenkul, brings together a team of communications specialists with a distinctive edge in technology and integrated marketing communications (IMC). Jitcharoenkul, who joined the firm in November 2024, offers a deep background in public policy reporting and international development, having worked with organizations focused on climate change and sustainability.
“Thailand is a vibrant market in a region that’s becoming a vital part of the global tech supply chain,” said Maureen Tseng, Managing Director of Southeast Asia. “We see a keen appetite from both multinationals to grow their presence in Thailand and innovative local players to expand internationally. As the nation evolves and matures, the need for a tech specialist that fuses global experience with local insight is clear.”
This sentiment resonates with Thailand’s ongoing efforts to embrace a digital economy. Through its Digital Economy Promotion Agency (DEPA) and major infrastructure developments like the Eastern Economic Corridor (EEC), the country is investing heavily in smart electronics, automation, biotechnology and AI – all sectors in urgent need of advanced communications strategies.
The Hoffman Agency, headquartered in Silicon Valley, brings a depth of expertise in B2B technology rarely seen in a communications landscape traditionally dominated by lifestyle focused firms. Its Thailand operations are set to deliver solutions that go well beyond media relations, including executive training, employer branding, talent acquisition strategy and “Techplomacy” – a practice area focused on helping businesses navigate geopolitical risks and regulatory change.
Key clients already on board in Thailand include Tencent and Western Digital Corporation. While the agency has supported companies in the country since the early 2000s through partnerships, rising demand for localized services prompted the formal expansion. The Bangkok office now becomes the 10th in Asia-Pacific, contributing to a 200 strong regional network and enhancing the firm’s capabilities under its crossborder “One SEA” team, which also spans Singapore, Malaysia and Indonesia.
The agency’s regional footprint and specialization contrast sharply with industry trends that lean toward consolidation and generalization. Hoffman has recorded 84% growth in APAC and 102% globally over the past five years, further underscored by its March 2025 acquisition of London based CCGroup, a tech marketing firm.
Recognized by PRovoke Media as APAC Technology Agency of the Year multiple times, most recently in 2023 and named Specialist Consultancy and Very Large Consultancy of the Year by PRCA in 2025, The Hoffman Agency continues to prove that independent agencies can lead the way in specialized, globally relevant communication.
With Thailand on a trajectory toward becoming an AI and data center hub by 2027, The Hoffman Agency’s arrival comes at an opportune moment, one that could redefine how technology brands connect with audiences in the region.
