LOS ANGELES, USA – Arena Club, the groundbreaking online marketplace and grading platform for collectible cards, is giving sports card collectors the ultimate freedom with its latest campaign directed by Patrick Tom (Liberum13) in collaboration with Sawhorse Productions. The new series of spots continues the brand’s momentum following its first campaign fronted by co-founder and baseball legend Derek Jeter.
This time, Arena Club puts real collectors at the forefront. Featuring sports card trading influencers Jay Moslehi (@mojosportsllc) and Ben Krohn (@krohnscaptures), the campaign delivers lighthearted yet compelling narratives showcasing how the platform enables buying, selling, trading, and displaying collections seamlessly anytime, anywhere.
“After our first successful brand campaign launch, we wanted continue our forward momentum and follow-up with strong product messaging using real collectors,” said Jay Roberts, Chief Marketing Officer at Arena Club. “Jay and Ben aren’t actors, they’re real users of the app, and they love how it’s helped them grow their collections and connect with other hobbyists from anywhere they choose to do it from.”
Arena Club operates in a fast-growing $11 billion-dollar industry projected to nearly double by 2030. The company has positioned itself as a central player in this resurgence, offering AI-assisted grading, secure vault storage, trading capabilities, and its signature Slab Pack for transparent, tech-powered digital collectible repacks.
“I am a collector myself and I set out to build an amazing hub for passionate sports card hobbyists,” said Brian Lee, CEO and Co-Founder of Arena Club. “We’re using technology to bring transparency to grading, authenticity, efficiency, and community to the historically analog world of sports card collecting.”
The campaign launches across select U.S. markets, running on Fox Sports (FS1), FanDuel TV, YouTube, and other major streaming services.
CREDITS:
Client: Arena Club
CEO & Co-Founder: Brian Lee
Chief Marketing Officer: Jay Roberts
Production Company: Sawhorse Productions
Director: Patrick Tom (Liberum13)
DOP / Cinematographer: Patrick Ouziel
EP / Producer: Eben Kostbar
Head of Production: Shane Spiegel
Producer: Jacob Rosenthal
1st Assoc. Director: Landon Watford
Production Manager: Marcela De Luna
Post Supervisor: Brenna Redd
Production Design: Sage Griffin
Editor: Justin Reager
Editor: Matt Bauer
Colorist: Matt Bauer
Sound Mixer: George Wymenga
Storyboard Artist: Peter Kim
Hair Makeup: Arlene Martinez
Key Grip: Scott Ray
Gaffer: Scott Summers
BTS stills photographer: Irina Logra
