MUMBAI, INDIA – For this year’s National Poetry Writing Month (NaPoWriMo), Asian Paints, in partnership with the creative minds at Ogilvy India, dipped into its palette not for walls, but for words.
Throughout the month, Ogilvy penned original verses stitched together with actual shade names from the Asian Paints catalogue – transforming functional colour codes into lyrical vignettes. From dusty rose-tinted nostalgia to bold, contemporary reflections in cobalt and grey, each social media post offered more than a mood, it told a story with each paint.
Sukesh Nayak, CCO, Ogilvy India said “Colours speak. Sometimes, they shout with joy, and sometimes, they whisper like poetry. With this NaPoWriMo initiative, we wanted to let each Asian Paints shade express itself through verse — subtle, evocative, and beautifully human. It’s a quiet celebration of creativity that lives on our walls and in our words.”
This creative effort not only highlighted the brand’s expansive range but also positioned Asian Paints as a connoisseur of emotion, culture, and self-expression – extending beyond décor into the realms of creativity and inspiration.
CREDITS
Client: Asian Paints
Agency: Team Ogilvy India
