INDIA – Mercedes Benz India, in collaboration with Team X, part of BBDO India, has launched its latest festive campaign, “Dream Days” an evocative ode to India’s dreamers. Anchored on the insight that “a dream is never too far away,” the campaign celebrates the nation’s aspirations, capturing the starry-eyed optimism that drives progress and possibility.
At its core, “Dream Days” positions Mercedes-Benz not just as a luxury marque, but as a symbol of ambition and imagination. “There’s a kind of electricity to dreams; the way people aspire, hope, and imagine their future,” BBDO India Chairman and CCO Josy Paul said. “We tapped into that feeling by placing the iconic Mercedes-Benz steering wheel directly in the hands of readers. An innovative front-page idea – to engage and connect with millions of dreamers across the country… to feel the future turn in their palms. A test drive before the test drive.”
That innovative print execution, run in a leading national newspaper, transformed the front page into an immersive experience by placing the Mercedes-Benz steering wheel in readers’ hands. This bold creative act transformed passive media into an interactive invitation, seamlessly bringing the brand promise to life.
Spearheading the end-to-end rollout, Pritish Nathaniel, Senior Vice President & India Market Lead, Team X BBDO India, adds: “With Dream Days, we aimed to create a campaign that transcends conventional automotive advertising. It is a campaign that celebrates the aspirations and dreams of India. An evocative reminder that dreams don’t stand still. They move, they rise, and they dare us to go further. And this powerful emotion is what we hoped to capture at the heart of the campaign.”
The campaign has been launched pan-India across print, retail, connected TV, digital, and social platforms bringing Mercedes-Benz closer to millions of dreamers. In doing so, Dream Days reaffirms the brand’s commitment to shaping not just the luxury automotive landscape, but also the narrative of aspiration.
CREDITS
Agency: Team X, part of BBDO India
Chairman & CCO: Josy Paul
Sr. Copywriter: Govind Pillai
Copywriters: Nimisha Vora, Adil Fateen Muhammad
Group Head (Art): Jobin George
Sr. Visualizers: Sayali Ovhal, Simran Naik
Sr. Vice President & India Market Lead: Pritish Nathaniel
Sr. Client Services Director: Roshan Shetty
Account Supervisor: Ritika Rathi
Account Managers: Anish Nair, Dhwani Modi
Studio Head: Hitesh Shah
Studio Team: Unmesh Patange, Ravendra Yemjala, Manoj Bankar
Production House: Ducktape Studios
Director: Ken Rolston
Executive Producers: Raylin Valles, Apratim Bhatnagar
Producer: Ashwarya Chawda
DA: Kkunal Jadhav
Media Agency: OMD
Associate Vice President, Media Planning: Yogesh Pawar
General Manager, Media Planning: Priti Thakore
Group Head, Media Planning: Jheel Bhavsar
