MUMBAI, INDIA – In a bold stride toward enhancing the sensory dimensions of travel, Kempegowda International Airport Bengaluru (BLR Airport) has launched its distinctive sonic identity, Rhythm of BLR. Developed in collaboration with India’s pioneering sonic branding agency BrandMusiq, this auditory experience is designed to infuse the airport environment with a deeper emotional connection – one that reflects both the heart of the city it serves and the soul of its travellers.
Part of the larger Feels Like BLR campaign, this new sonic signature positions the airport not merely as a transit hub, but as a space that resonates personally and emotionally with every passenger who passes through.
Music, as a medium, has the unique ability to elicit memory and emotion. Rhythm of BLR draws upon this power, offering a composition that evokes warmth, comfort and a sense of place. Whether marking a joyful departure or a heartfelt arrival, the soundscape becomes an audible reflection of the spirit of Bengaluru.
At the heart of the sonic identity lies the BLR Anthem, composed by three time Grammy Award winner and Padma Shri recipient Ricky Kej. Rooted in traditional Carnatic elements such as the mandolin and mridangam, and layered with Western instrumentation including acoustic and electric guitars, piano, and a singalong chorus, the composition blends cultural heritage with contemporary global textures. The result is a vibrant jugalbandi of tradition and modernity, much like the city of Bengaluru itself.
Hari Marar, Managing Director & CEO, Bangalore International Airport Ltd (BIAL), added, “Every journey begins and ends with emotions. At BLR Airport, we’ve always believed that travel should connect not just places, but people, feelings, and memories. Rhythm of BLR is an extension of that belief — a sonic expression of Bengaluru’s spirit that welcomes you, comforts you, and stays with you long after you’ve left the airport. For us, this isn’t just a sound, rather a part of our identity, a reminder that you’re home, or on your way to something special.”
“A powerful sonic identity starts with emotional clarity,” said Rajeev Raja, Founder & Soundsmith, BrandMusiq. The identity was shaped through a thoughtful, three-stage creative process, beginning with adeep-dive into the airport’s brand personality. Guided by Indian emotional frameworks such as the Navarasas, and the brand’s own narrative of transformation and magic, we worked to translate the brand’s purpose and personality into a soundscape that expresses Shringara (warmth), Veera (inspiration) and Hasya (delight), central to the BLR Airport experience. The result is a ‘Mogo’ — a musical logo — that becomes the airport’s audible soul.”
Shalini Rao, Chief Marketing Officer, Bangalore International Airport Ltd, “Airports are often places where emotions run high — reunions, farewells, first steps and last looks. With Rhythm of BLR, we wanted to weave a familiar thread through those moments. It’s more than a sonic identity; it’s a sensory anchor that makes every traveller feel seen, grounded, and connected to Bengaluru, no matter where they’re headed. Just like asignature fragrance or a favourite tune, we hope it becomes part of every passenger’s memory of BLR Airport, something they carry with them, wherever they go.”
Rhythm of BLR is the latest in a series of initiatives aimed at transforming BLR Airport into a multi-sensory space that reflects the vibrancy and personality of Bengaluru.
