PARIS, FRANCE — Burger King France is launching a new outdoor campaign in the Paris metro to celebrate its most loyal friends of all: its Baby Burgers.
Available in boxes of 3 or 9, Baby Burgers are perfect for every occasion. Binge-watching nights. The big game. A slump in energy. End of the month blues. They always show up. And above all… they never leave dirty dishes in the sink.
You might not wear them around your neck, but they’re never far away: delivered to your door, in-restaurant, or at the drive-thru. And unlike many others, they never make excuses. Simple friends. Highly recommended. Always in. Always made to share.
Created by Buzzman, orchestrated by Wavemaker, with the support of Mediatransports, the campaign is now live throughout the Paris metro.
Any resemblance to an existing or past campaign is purely coincidental. Obviously.
CREDITS
Burger King France
Managing Director: Alexandre Simon
Marketing Director: Grégoire Champetier
Head of Food & Family: Marine Levy
Head of Media: Marion Pourché
Buzzman
Chairman & Creative Director: Georges Mohammed-Chérif
CEO: Julien Levilain
Managing Director in Charge of Strategies: Clément Scherrer
Creative Directors: Louis Audard & Tristan Daltroff
Art Director: Baptiste Vanwalleghem
Copywriter: Julie Charny
Associate Director: Loïc Coelho
Account Director: Fany Maupou
Account Manager: Romane Bourdier
Deputy Managing Director in Charge of Social Media: Pierre Guengant
Social Media Consultant: Elisabeth Royo
Head of PR & Communication: Paul Renaudineau
PR & Communication Manager: Marie Smid
Head of Motion: Théo Berdrin
Photographer: Adrien Labhar
