GLOBAL – New York, September 11, 2012 – Sprinter Usain Bolt, baseball shortstop Derek Jeter, and quarterback Cam Newton star in Gatorade’s powerful new print campaign.
The ad is mostly in grayscale, with the only color popping from the Gatorade products that have been placed across illustrations of the athletes in action. The ad with Newton features sports drink Gatorade Frost, the ad with Jeter shows protein shake Gatorade Recover, and the Bolt ad features Gatorade Prime energy chews.
"Win from Within" is printed on each ad.
The campaign was done by TBWA\Chiat\Day.
