ASIA-PACIFIC – SINGAPORE, OCTOBER 25, 2010 – SIS’88 Pte Ltd has appointed The Brand Union Singapore to re-design its brand packaging following a competitive pitch.
“The decision was based on their proposal for this project, as well as their proven track records & outstanding credentials," said Dean Nelson, SIS’88 Managing Director. “The whole experience has been rewarding. Apart from providing professional advice, The Brand Union has consistently shown their commitment to us, working in unwavering desire to develop the best result.”
Adds Graham Hitchmough, managing director, The Brand Union Singapore: “It has been a pleasure to work with SIS, one of Singapore’s favourite brands. It has not only been enjoyable but a fascinating exploration of how to effectively communicate a brand not only in the local market but across the Middle East markets as well.”
The project to re-design the brand packaging was initiated by the changes in the consumer shopping patterns and to protect their brand equity in other markets. As a category brand leader, SIS needs to achieve optimum performance from the packaging so as to retain their current habitual user base and attract more new local and international users. SIS last updated its retail pack in 2006.
The Brand Union Singapore embarked on in-depth studies into its local and international markets, resulting in the development of a global strategy for brand packaging. The agency is also responsible for brand equity analysis, updating the brand identity, verbal language and packaging design across all existing products. The new product packaging will be launched in mid 2011.
