SINGAPORE – BBDO Bangkok has launched a new app for AirAsia that helps people in Thailand learn Chinese characters – ‘Unlock Han Zi.’

AirAsia has the most direct routes from Thailand to China, and as a result wanted to help customers learn Chinese so that they can connect more with Chinese people and their culture.

However, the hardest part of learning Chinese is the characters. In order to help Thai’s learn over 2,000 characters, BBDO Bangkok created a lock screen app that utilizes the unlock routine to practice writing the characters. The average person unlocks their phone 110 times a day, which makes this application the perfect way to learn.

The app, called ‘Unlock Han Zi’, was created in partnership with app developer 1Moby, and is available on Android.