ASIA-PACIFIC – KOREA, AUGUST 17, 2010 – G2 Seoul has rolled out Subway’s first ever campaign in Korea. The “Sub of the Day 3,500 Won” campaign combines print advertising, bus advertising, online activities such as banner advertising, word-of-mouth and search marketing, as well as point-of-sale communications including uniforms for service staff at Subway outlets. The nationwide campaign runs for three months from this month to October.
The launch is G2 Seoul’s first assignment for Subway and signifies an important aspect of building the restaurant chain’s growth momentum in South Korea. Further to the campaign, the agency will continue to assist Subway in its goal to grow from 40 to 200 stores within two years, and 400 stores within five years in the market.
"We are working with Subway at a time when the initial steps are being taken towards rapid expansion of the store base. Deep understanding of the market and Subway’s business needs is crucial. We are proud to be Subway’s creative partner, to contribute to the brand’s dynamic growth and be a part of this exciting journey," says Martin Patmore, CEO of Grey Group Korea, which comprises Grey and G2.
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