Campaign Spotlight

Campaign Spotlight: “Beesexual” is BETC and Pornhub’s Solution to the Dwindling Bee Population

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New York, NY–Frequent visitors to the adult entertainment website Pornhub may be surprised to find bee porn as they launch the “Beesexual” campaign to help save the dwindling bee population. Under the newly launched “Beesexual” channel, users can peruse “bee porn” or short videos of foraging bees featuring voiceover cameos by well-known adult entertainment stars. As part of the campaign, Pornhub will be donating to notable bee-saving organizations Operation Honey Bee and The Center for Honeybee Research.

It was recently reported that more than 700 North American beespecies are headed toward extinction. This alarming trend has only increased at breakneck speed over the past couple of years as species are precipitously declining due to habitat loss and increased pesticide use. This poses a serious threat to global agriculture as pollinators help sustain agricultural production. In fact, it has been estimated that over $235 billion worth of annual food production relies heavily on the contribution of bees.

“Bees play amajor part in making our food. The most important thing that bees do is pollinate. Pollination is needed for plants to reproduce, and so many plants depend on bees as pollinators.Unfortunatelyhowever, bees are facing a precarious situation and struggling for survival,” said Corey Price, VP, Pornhub. “With over 110 million daily visitors, we thought our users could come together to lend a helping hand and help conserve this precious species. It’s our duty to ensure bees continue to fornicate and pollinate.”

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Videos in Pornhub’s “Beesexual” channel will feature voiceover cameos by famous adult entertainment stars, including Julia Ann, Daya Knight, Olivia Austin, Joanna Angel, Dante Colle, Domino Presley, Will Pounder, Avery Black and Charlotte Stokely. The campaign is led by an informational video featuring Abella Danger and Kira Noir, who help deepen our understanding of the current bee crisis and share key tips on how to help.

Pornhub has partnered with French advertising agency BETCon the creation of the Beesexual campaign. Creative Director David Martin Angelus said, “Without bees helping plants get it on, the world as we know it wouldn’t exist. Their sex LITERALLY saves humanity. If you ask me that makes for porn worth watching.”

“It means the world to us to be able to work with BETC and Pornhub to help spread bee awareness and share common goals in this effort. This aligns with our ultimate desire to help be a part of something truly amazing,” said John Baxter, Founder of Operation Honey Bee. “We understand something of this magnitude doesn’t come often, and we realize how important it is for everyone involved. We will do our part to the best of our ability to work together with many institutions to make this as big and as great as we all think it will be.”

“Pornhub’s Beesexual campaign is of the ut
most importance. There are about 4000 different species of
bees native to the United States and more than 700 of them are rapidly declining due to their loss of
habitat because of large scale farming,” said Abella Danger. “I’m so honored that I get to rais
e awareness
on this issue with Pornhub. I hope everyone loves this campaign and, most importantly, I hope it helps
the bees.”
Beesexual is the latest initiative for Pornhub Cares, Pornhub’s philanthropic division. Previous campaigns
have included
Save The
Whales,
a fundraising campaign dedicated to the preservation of big beautiful
whales worldwide, including
the endangered sperm whale;
a $25,000 grant awarded to an esteemed
collegiate professor to go towards a human sexuality research project.
;
“Pornhub
Blows,” a social good
campaign to provide free leaf removal service across the U.S.;
and
the public launch of its Closed
Captioning category, which features an entire library of content geared towards deaf and hard of
hearing users
.
About Pornhub:
Founded in 2007, Pornhub is the l
eading free, ad
supported adult video streaming website, offering
viewers the opportunity to upload and share their own videos. With over 5 million videos and over 100
million visitors a day, Pornhub truly is the best adult
site in the world. Pornhub has built the largest
dedicated membership base in the adult community, with over 10 million engaged and loyal members,
offering viewers a fun and sophisticated social experience directly in site, complete with messaging,
photos
, achievement badges and much more.
About BETC
BETC believes in the power of creativity to generate business results. The agency works with over one
hundred brands, including Air France, evian, Peugeot, CANAL+, Louis Vuitton, Lacoste, McDonald’s,
Disney
land Paris and many more. With culture running as a red thread through its DNA, BETC creates
new synergies and produces its own content in the fields of music, film, art, publishing and design. BETC
Paris is the largest agency in France and Europe, one of
the most awarded in the world.

About Pornhub

Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. With over 5 million videos and over 100 million visitors a day, Pornhub truly is the best adultsite in the world. Pornhub has built the largest dedicated membership base in the adult community, with over 10 million engaged and loyal members, offering viewers a fun and sophisticated social experience directly in site, complete with messaging, photos, achievement badges and much more.

About BETC

BETC believes in the power of creativity to generate business results. The agency works with over one hundred brands, including Air France, evian, Peugeot, CANAL+, Louis Vuitton, Lacoste, McDonald’s, Disneyland Paris and many more. With culture running as a red thread through its DNA, BETC creates new synergies and produces its own content in the fields of music, film, art, publishing and design. BETC Paris is the largest agency in France and Europe, one of the most awarded in the world.

art to the best of our ability to work together with many institutions to make this as big and as great as
we all think it will be.”
“Pornhub’s Beesexual campaign is of the ut
most importance. There are about 4000 different species of
bees native to the United States and more than 700 of them are rapidly declining due to their loss of
habitat because of large scale farming,” said Abella Danger. “I’m so honored that I get to rais
e awareness
on this issue with Pornhub. I hope everyone loves this campaign and, most importantly, I hope it helps
the bees.”
Beesexual is the latest initiative for Pornhub Cares, Pornhub’s philanthropic division. Previous campaigns
have included
Save The
Whales,
a fundraising campaign dedicated to the preservation of big beautiful
whales worldwide, including
the endangered sperm whale;
a $25,000 grant awarded to an esteemed
collegiate professor to go towards a human sexuality research project.
;
“Pornhub
Blows,” a social good
campaign to provide free leaf removal service across the U.S.;
and
the public launch of its Closed
Captioning category, which features an entire library of content geared towards deaf and hard of
hearing users
.

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