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Campaign Spotlight

Campaign Spotlight: Change lives and have a reason to smile with Tim Hortons Smile Cookie Campaign

A cookie can make a big difference. And with the Tim Hortons Smile Cookie Campaign satisfying a cookie craving also goes towards helping a good cause.

“We are encouraging everyone to help make a difference for charities or organizations that are helping those who are in need or are marginalized by supporting our Smile Cookie Campaign,” said Stephanie Guerrero marketing director of Tim Hortons Philippines. “As we continue to grow our presence here in the country, we also want to be able to make more contributions to the communities we serve. This campaign is our way of doing that.”

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Now in its second year in the Philippines, the campaign continues to spread joy through the generosity of the coffee chain’s customers. This year, each Smile Cookie purchased for Php50 at Tim Hortons stores will benefit the recipients of its partner organization Action Against Hunger Philippines.

The Tim Hortons Smile Cookie Campaign will run from September 21-23 in the Philippines. Support the campaign and have a reason to smile by purchasing Smile Cookies at Tim Hortons stores. All proceeds will go to the partner organization.

Store locations are Tim Hortons Glorietta 4, Tim Hortons Insular Life, Tim Hortons I-Care, Tim Hortons One Central, Tim Hortons San Lorenzo, Tim Hortons The Link, Tim Hortons Pearl Plaza, Tim Hortons Blue Bay, Tim Hortons Venice Grand Canal Mall, Tim Hortons Eastwood, Tim Hortons Kia Theatre, Tim Hortons Greenhills, Tim Hortons Market! Market!, Tim Hortons Net Quad, and Tim Hortons Uptown Mall.

 IN PHOTO (L-R): Joyce Anne Sandajan Fundraising Associate and Dale Nelson Divinagracia Fundraising and Resource Development Manager of Action Against Hunger, and Stephanie Guerrero Marketing Director of Tim Hortons Philippines.

For the first time, the Smile Cookie campaign will now be celebrated globally with many Tim Hortons locations participating around the world including Mexico, the UK and UAE.

Smile Cookie Campaign is a fundraising event for Tim Hortons restaurants worldwide. The campaign was established in 1996 as an effort to help raise funds for the Hamilton Children’s Hospital in Ontario. Today, the campaign continues as a major fundraiser for the brand where 100 percent of the proceeds goes to its local charity, hospital or community program of choice.

Action Against Hunger Philippines is an arm of the global humanitarian organization that takes decisive action against the causes and effects of hunger. To date, AAH has helped 299,284 people through its nutrition and health programs; water, sanitation, and health programs; and food security and livelihood programs.

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