Campaign Spotlight

Campaign Spotlight: Cheil Hong Kong rolls out new campaign for Samsonite POLYGON Collection featuring Japanese model Kozue Akimoto

HONG KONG — Cheil Hong Kong has collaborated with Samsonite and Japanese model Kozue Akimoto to launch a campaign for a new state of the art, designer luggage line — POLYGON Collection.

The online video which can be viewed on Samsonite’s YouTube page was created and produced by Cheil Hong Kong. Based on the contemporary and edgy design of the POLYGON collection, it was decided that renowned Japanese model, Kozue Akimoto was the perfect representation of the new product line based on her cutting edge style which consistently receives wide-spread attention at all the international ‘fashion week’ shows and in all the top fashion circles around the world.  She is one of the most photographed style icons of the moment and has graced the covers of Vogue Taiwan, BAZAAR China, Grazia and NYLON.

Watch the campaign here:


The idea takes a fresh approach to attract modern millennials. ‘Shape your style’ is the backbone message of the campaign and highlights the idea that each and every aspect of travelling can shape the person you are and the environment that you’re in can also heavily influence your style and identity.

Kozue Akimoto said, “I’m always inspired from every single thing that I have experienced from my travels. Every person that I meet, everything that I see, every meal that I eat, etc.”

The online video was shot by Jimmy Ming Shum, who is a Tokyo based, Hong Kong photographer/film director who is known for his hugely popular photography online column “Tokyo Girl”.  He was also selected by Surface magazine as one of the Avant Guardian Award photographer if 2005 and works can be seen at the Hong Kong Heritage Museum and Kiyosato Museum of Photographic Arts.

The main highlights of the POLYGON Collection is the modern and unique polycarbonate shell with distinctive, sleek polygon shapes to add to its stylish features.

There are also a host of innovative features to upgrade your travel experience, including Flat-Max™ Structure, storage area designed to maximize volume for the ultimate packing experience; Easy Brake™ System, a unique way of preventing the luggage from drifting away, and recessed integrated TSA-accepted lock that provides secure travel.

Related Articles

Back to top button