OgilvyAction, brand activation arm of the Ogilvy Group, announces the appointment of Joey Ong as Creative Director. Formerly with JimenezBasic, Ong was also part of the JWT team behind the 2006 ADFEST Gold-winning Greenpeace “Trees” ad.
Working with OgilvyAction GM Angel Antonio, Ong is credited with an impressive string of new accounts, including Knorr, Seaoil, Pru-Life, HSBC, Equal Sweetener and Johnson & Johnson’s.
The Knorr through-the-line pitch was won against six other agencies, and resulted not only in local business, but a commission for Unilever’s global point-of-sale work. For Pru-Life, a simple product manifesto pitch was so successful that it evolved into a full TVC. For HSBC, OgilvyAction will be working with sister agency Bates 141, HSBC’s agency of record.
The two-year old OgilvyAction, under Angel Antonio as General Manager, is the owner of the trademark property The Last Mile(TM). Referring to the space between attitude and action, this through-the-line marketing service is OgilvyAction’s golden goose, driving sales and gearing brands for battle.
