ASIA-PACIFIC – KUALA LUMPUR, MALAYSIA, MAY 2011 — Media agency MEC Malaysia has been appointed by Wrangler after a three-way pitch. The agency will be responsible for Wrangler’s total communication, media and digital planning and buying across Malaysia and Singapore, effective immediately.
Wrangler is under a new distribution and management company – Atelier Lifestyle Sdn Bhd – a move that will completely reposition the brand in order to make it relevant and appealing to consumers. Their flagship store recently opened at Sunway Pyramid.
CK Law, Managing Director, MEC said, “It is an honor to be given the chance to work with such a globally renowned brand and we look forward to rejuvenating Wrangler through our unique Active Engagement approach.”
Gwei Tze-Co, Managing Director, Atelier Lifestyle Sdn Bhd said, “We are excited about the new partnership with MEC and we look forward to working with CK’s team in order to tap into genuine communications planning which will help grow our brand across Malaysia and Singapore.”
