ASIA-PACIFIC – BANGKOK, THAILAND, OCTOBER 22 – TBWA’s Creative Juice Thailand was named Agency of the Year at the Adman Awards in Thailand last October 20.
The agency picked up 22 Adman Awards in total, making it 54 points ahead of its closest competition. The haul includes two Best of Show awards: Best of Graphic Design award for the ‘Assemble Name Card’ for Siam Tamiya’s model kit shops and Best of Press for its 3M ‘Cushion Wrap’ press/poster campaign. 3M was also named Advertiser of the Year.
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Doubly meaningful was the venue for the awards night: the Central World shopping mall, which was destroyed by fire earlier this year during the Red Shirt protests in Bangkok.
“The Red Shirts and unstable political situation in Thailand affected Creative Juice a great deal this past year,” commented Chief Creative Officer Thirasak Tanapatanakul. The conflict forced the agency to move offices and even shut down operations temporarily, as the violence moved to the area close to the Creative Juice headquarters.
“It was the most difficult time we’ve experienced since we established in Bangkok," Tanapatanakul said. "We were lucky enough that we could lead our team out of crisis and turn it into opportunities. We’re extremely proud to win Agency of the Year at Adman 2010.”
“This year, Thailand and the advertising industry were impacted by the political crisis. But we cannot allow this fierce environment be an obstacle to creating great work,” added Creative Juice’s Chief of Media Arts Consulting, Witawat Jayapani. “We still encourage and accelerate our people to work as hard as they can in order to be unbeatable. They have proved that they truly are the best talents in this country.”
Creative Juice Bangkok has won awards despite the turmoil, winning a Best of Show at ADFEST, and Golds at Spikes Asia, ADFEST and Cannes Lions, among other metals.
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