Happy 100 Years of Yoghurt! Danone and BETC Take the Party to the Streets

In case you missed it, French multi-national brand Danone celebrated 100 years (a hundred!) of spreading the joy of yoghurt last week. With the help of creative agency BETC, the cold streets of Paris bore witness to the grand anniversaire with a guerilla campaign recreating the brand’s earliest advertisements. The creative agency is also responsible for pushing some of France’s largest brands such as Yves Saint Laurent, Citroen, Peugot, and Louis Vuitton, amongst others. 

Here’s to a hundred years more. 

 

CLIENT: DANONE

CLIENT MANAGEMENT: David Chazet, Jordi Guitart, Anne-Laure Gautier-Falret, Lorry Toulet

AGENCY: BETC

AGENCY MANAGEMENT: Dominique Vérot, Anne-Laure Brunner, Mirella Ghil, Adèle Hrabina

EXECUTIVE CREATIVE DIRECTOR: Antoinette Beatson

ART DIRECTOR: Julien Schmitt

ASSISTANT ART DIRECTOR: Naiqin Ye

COPYWRITER: Alexander Choat

PLANNING STRATÉGIQUE: Alexandre Ben-Soussan