LONDON, UK – Stink, the globally recognized production powerhouse, has announced the signing of prolific Indian director Ayappa to its commercial roster. The Cannes Lions winning filmmaker will be represented by Stink across Europe, North and South America, marking a significant move in the world of visual storytelling and branded entertainment.
Ayappa is widely celebrated for his ability to bridge the gap between sharp witted comedy and elaborate visual composition. A maximalist at heart, his films are a symphony of precise framing, bold color palettes, and intricate set design balanced with a deft sense of symmetry and choreographed motion. His mastery of metaphor, be it visual, conceptual, or comedic has carved a distinctive space for him in the international advertising arena.
“Not only does Ayappa have a brilliant sense of comedic timing and performance, but his eye for visual composition is stunning – something we don’t see often.” said Blake Powell, Global Head of Film, Stink.
Commenting on his signing, Ayappa added. “I’ve followed Stink’s work for a while now, it’s the right mix of a great visual aesthetic and off-the-wall humour, which is the kind I love watching and making. I’m looking forward to collaborating with like-minded people and creating work that transcends boundaries of geography and culture.”
With accolades from Cannes Lions, D&AD, Spikes Asia, and AdFest, he has firmly established himself as one of India’s most influential commercial directors. His breakthrough campaigns for Jindal Steel – The Steel of Oman and The Steel of India set a new benchmark for visual storytelling in South Asia, garnering both critical and global acclaim. His portfolio also includes creative collaborations with top-tier brands such as Apple, Colgate, Ikea, and Budweiser.
Ayappa’s entry into filmmaking was informed by his background in advertising as a copywriter, giving him an acute understanding of the creative and commercial nuances of the industry. This dual perspective has made him a soughtafter partner for brands and agencies looking to push the creative envelope.
