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Sheung Yan Lo named ADFEST 2011 Outdoor Lotus jury president

ASIA-PACIFIC – BANGKOK, THAILAND, DECEMBER 14, 2011 – The Asia-Pacific ADFEST is delighted to announce that one of China’s most talented advertising executives, Sheung Yan Lo, will be Jury President of Outdoor Lotus at ADFEST 2011.

Known as ‘Ma Yan’ amongst his peers, Sheung Yan Lo is Executive Creative Director for North East Asia at JWT and Chairman of JWT China, and has played a major role in JWT’s emergence as China’s most awarded agency. He was recently named as one of 30 of the most outstanding industry leaders in China over the last 30 years.

“People can sense and feel great advertising. They want to talk about it, play with it, spend time with it, and hopefully share it. I think I’m amazed by this industry and more specifically the people who work in it – how fun, how fluid and resilient they are. As long as you love something, your love will become your drive,” says Ma Yan.

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Born and raised in Hong Kong, Ma Yan joined JWT Shanghai in 1996 where he built international brands like Nike, Pepsi, De Beers and Lipton while also helping local brands Lenovo, China Unicom, 999 Pharmaceuticals and Sedrin Beer to become major Chinese brands.

JWT Shanghai is the only agency that has won the Grand Prix four times in the history of the China Advertising Awards as well as many awards at Cannes, One Show, ADFEST, LongXi Global Chinese Advertising Awards and China Times Chinese Advertising Award.

“As an executive who is playing a major role in shaping the fastest-growing advertising market in the world, Ma Yan offers a unique perspective on advertising in the Asia Pacific, and I think he’ll bring a unique perspective to the Outdoor Jury session,” says Jimmy Lam, President of ADFEST. 

As writing lyrics for Cantonese pop songs is one of his favorite hobbies , Ma Yan is a member of C.A.S.H. (Composers and Authors Society of Hong Kong).
 

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