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WhybinTBWA Melbourne launches ‘The Underdog’ TVC for the Nissan Pathfinder

MELBOURNE – October 17, 2013 – It’s not easy being the little one.
 
Nissan Australia and Whybin\TBWA Melbourne explore a young boy’s day-to-day existence in a large family in their campaign for the Australian re-launch of the Nissan Pathfinder.
 
The 60-second launch spot shows the boy always left behind, until he finds a place that’s perfect for him.
 
"This is a heart warming spot which we are really proud of. It’s a wonderful association for our flagship family SUV," said Nissan Australia Executive General Manager Marketing Peter Clissold.
 
The 60-second spot went live on Sunday, October 13 across free-to-air, pay and various digital formats.
 

CREDITS:
Client: Nissan Australia
Creative agency: Whybin\TBWA Melbourne
Film Company: Revolver
Film Director: Steve Rogers
D.O.P: Mandy Walker
Film Producer: Pip Smart
Editorial: The Butchery
Editor: Jack Hutchings
Post Production & Visual Effects: Alt
Flame Artist: Urs Furrer
Sound: Nylon Studios
Sound Design: Simon Lister
 

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