MANILA – November 11, 2013 – BBDO Guerrero has been awarded the digital business of the Modess brand from Johnson & Johnson.
The appointment was made as BBDO Guerrero currently handles the brand’s above-the-line requirements. Adding the digital task to BBDO’s assignment assures a more holistic approach to the brand’s communication.
In early 2013, Modess launched a new brand campaign #makeyourmove, which has already proved successful in terms of business results, campaign awareness and brand preference. The most recent television campaign for the Modess Day/Night variant featured the stars of the Philippines National Volleyball team and created much media interest.
The new appointment is intended to allow the #makeyourmove campaign to extend into the digital world and create a wholly integrated approach for the brand.
Apart from Modess, BBDO Guerrero also handles the Johnson’s Baby range and earlier this year launched their new “Signatures Of Love” campaign.
Tina Sabarre, director of marketing for Johnson & Johnson Singapore, Indonesia, Malaysia and Philippines (SIMP) said, “BBDO Guerrero has created a landmark campaign for Modess and in this ever more competitive market, a holistic campaign is not just a ‘nice to have’ but a necessity"
Tony Harris, chief executive of BBDO Guerrero, said, “Working on the digital project allows for more synergy with the current above-the-line campaign for Modess. With this new digital assignment, we can really let the campaign stretch and show its full potential.”
(photo: Tony Harris)
