GLOBAL – MAY 10, 2011 – The Cannes Lions International Festival of Creativity’s newest category launches this year with 142 entries from 33 countries, of which 23 entries are from nine Asian countries.
Cannes Lions, the world’s largest celebration of creativity in communications and the most prestigious international annual advertising and communications awards, has launched Creative Effectiveness Lions honouring creativity which has shown a measurable and proven impact on a client’s business – creativity that affects consumer behavior, brand equity, sales, and where identifiable, profit.
All 142 entries submitted, which were either shortlisted or Lion winners in 2010 and therefore have already been established as being creatively world-class, have been reviewed by PricewaterhouseCoopers. They will now be judged by a 20-stong jury line up of both senior agency professionals and clients from around the world, chaired by Jean-Marie Dru, Chairman of TBWA Worldwide. Creative Effectiveness entries will be rewarded for Strategy (25%), Idea (25%) and Results (50%).
India has the most entries from Asia with seven entries. Japan has four; China, three. Hong Kong, Singapore and Thailand have two entries each; Taiwan and the Philippines have an entry apiece.
“We are delighted with the response to this new category as the number of entries has greatly surpassed what we were anticipating. These are complex entries to submit and judging will be tough, but no doubt those worthy of a Lion will be much admired and will set the bar for future years,” comments Terry Savage, Chairman of Cannes Lions.
The winners will be announced in Cannes on Saturday, June 25, 2011 alongside the Film, Film Craft, Titanium and Integrated Lions winners. For more informationa about the 58th Cannes Lions International Festival of Creativity, please visit www.canneslions.com.
