MANILA– In time for Father’s Day, Jollibee released the latest episode of their Kwentong Jollibee Series, putting the focus on the importance of a positive father-daughter relationship in a woman’s life. 

Reprising her role from this year’s Kwentong Jollibee Valentines Series, Lianne Rodriguez, from “Proposal” tells the story of the first man who loved her, took care of her and showed her how she deserves to be loved. 

Jollibee’s collaboration with creative agency McCann Worldgroup Philippines celebrates the sacrifices and dedication exemplified by a great father. Directed by Joel Ruiz, “First Love” follows the story of a young girl and her message of gratitude to her father. Watch the episode below:

From the time she was born, to the time he walks her down the aisle, the campaign shows the influence of a father in his daughter’s life in terms of her self-esteem, self-image, confidence and opinions of others, including future partners.

First love is both a prequel and sequel to Ruiz’ piece in the Valentines series “First Love,” sneaking easter eggs like the Yumburger and the way it symbolized joy in her childhood. Watch the previous episode “Proposal” that made you swoon:

To add to the treat, Jollibee invites everyone to bring their beloved father along with the whole family for a langhap-sarap blowout at Jollibee. From June 14 to 16, customers who purchase a 6-piece Chickenjoy Bucket will get a FREE Cheesy Yumburger while every purchase of an 8-piece Chickenjoy Bucket comes with two FREE Cheesy Yumburgers. Promo applies for take-out, drive-thru, and delivery transactions.