Campaign Spotlight

Campaign Spotlight: Krispy Kreme Celebrates Doughnut Earthers, A Quirky World Shaped Like A Doughnut

Last year a new theory emerged claiming that the earth could be shaped like a doughnut. While this might sound unbelievable, Krispy Kreme wholly embraces this idea, imagining a joy-filled, doughnut shaped world. If doughnut earthers are the new kids on the earth theories block, Krispy Kreme wants to give them a big warm welcome for National Doughnut day.

In a series of adorably bizarre spots that will be in 20 different markets, Krispy Kreme re-imagines dinosaurs, the Bermuda triangle and tornados in search of a more joyful world.


Krispy Kreme is a brand that’s dedicated to bringing the world joy in each of its freshly baked doughnuts and they believe the world would be a more joyful place if it was shaped like a doughnut.

“We can have some fun imagining what the world might be like if it were, indeed, shaped like a doughnut. But there’s no debating this: delicious, melt-in-your-mouth Krispy Kreme doughnuts make the world a better place. And celebrating with our fans on a global scale is even more fun,” said Neil Gledhill, International Chief Marketing Officer for Krispy Kreme.

See the films here: http://bit.ly/2wDndyC

Doughnut earthers rejoice!

Krispy Kreme is celebrating National Doughnut Day on Friday, June 7, with shops in more than 20 countries across the globe offering promotions, deals and giveaways.

Participating markets include the USA, UK, South Africa, Peru, Panamá, Puerto Rico, Guatemala, Nigeria, Dominican Republic, Korea, Japan, Australia, Thailand, Philippines, Russia, Taiwan, Turkey, India, Malaysia, Bangladesh and Myanmar.

Agency: LOLA MullenLowe

Client: Krispy Kreme

Film: Dinosaur, Tornado, Bermuda triangle

Chief Marketing Officer: Neil Gledhill

Chief Creative Officer: Chacho Puebla

Executive Creative Director: Tomás Ostiglia

Creative Director: Saulo Rocha, André Toledo

Head of Digital: Fred Bosch

Copywriter: Luis Giraldo

Art Director: Felipe Antonioli, Camilo Jiménez

Global Account Director: Tom Elliston

Producer: Felipe Calvino, Diego Baltazar

Production: LANDIA

Director: Martin Rietti

Executive Producer: Nico Cabuche

Post Production: Exit

Partner with adobo Magazine

Related Articles

Back to top button