BANEMARKSVEJ, DENMARK — Paying homage to legendary Hollywood heist movies, the new campaign for Denmark’s largest online supermarket Nemlig.com leads with a bank robbery and subsequent car chase and gunfight between the robbers and a SWAT team. The action is interrupted by comedy when cops and robbers respectively break out in talks about grocery shopping and dinner planning.
The two films, one from the SWAT Team’s perspective and one from the bank robbers’, remind us that everyday retail shopping is inescapable, no matter your profession. And that Nemlig.com has round-the-clock delivery and makes your life a little easier, as the tagline says.
The campaign is directed by Johan Stahl, produced by Bacon, and made with Pong as agency.
CREDITS
Agency: Pong
Production Company: Bacon
Director: Johan Stahl
DoP: Snorre Ruhe Fulsang
EP: Samuel Cantor
Production: Nicholas Perry
Production: Oliver Sand
Production: Nana Rothenborg
1’st AD: Stefan Danholm
Production design: Wonderland Christian Rathmann
Props Master: Rasmus With
Costume: Melanie Buchhave
MUA: Henrik Steen
Focus Puller: Peter Topsøe
Video assist: William Bekker
DIT: Casper Gaston
Chief Gaffer: Frank Omø
Gaffer: Jonathan Kjærgaard
Gaffer ass: William Laursten
Grip: Jens Bacher
Crane Grip: Mikael Kort
Sound: Peter Thorneman
Precision driver: Jan Seerup
SFX: Hummer Højmark &
SFX: Flemming Christensen
Runner: Frederik Højlund
Runner: Bastian Deleuran
Post:
Editor: Rikke Selin Als
Composers: Anton Eger & Johan Stahl
Sound design: Reda El-Kheloufi
Colour: Hannibal Lang / Bacon X
VFX Lead: Mario Maruska / Bacon X
VFX: Ola Stavreus / Bacon X
