SINGAPORE / AUSTRALIA – In a significant stride towards sustainable innovation in digital advertising, Integral Ad Science (IAS), the global media measurement and optimisation powerhouse has partnered with sustainability leader Impact Plus to integrate carbon evaluation capabilities directly into IAS’s platform. The collaboration signals a new era in media accountability where performance and environmental impact are measured in tandem.
As sustainability regulations such as California’s Climate Corporate Data Accountability Act and the EU’s Corporate Sustainability Reporting Directive (CSRD) become more central to business operations, IAS is proactively expanding its carbon calculation framework. The integration of Impact Plus’s pioneering technology empowers brands to align their media strategies with environmental stewardship, offering seamless access to campaign-level emissions data alongside existing quality and attention metrics.
Through this integration, advertisers using IAS can now evaluate greenhouse gas (GHG) emissions generated by their digital campaigns without leaving the platform. This creates a unified view that connects sustainability performance with traditional media benchmarks, allowing for smarter, more responsible decision making in real-time.
“Digital advertisers are focused on reducing their carbon footprint. By providing a comprehensive view of their media’s environmental impact, we can empower marketers to make more sustainable choices,” said Vincent Villaret, CEO, Impact Plus. “Through this partnership with IAS, we’re providing marketers with the tools they need to achieve their campaign goals without compromising their climate commitments.”
“IAS is a leader in providing actionable data that helps drive superior results for advertisers, and this new partnership equips Impact Plus and IAS customers with the tools for more sustainable and effective media buying globally,” said Srishti Gupta, Chief Product Officer, IAS. “This is another step forward in our commitment to empower our customers and the industry to strive towards more sustainable digital media advertising while maximising results.”
For more information about Integral Ad Science, visit integralads.com
For more information about Impact Plus, visit www.weareimpactplus.com
