The creative industry’s most elusive prize, the Black Pencil, was presented to six creative teams at the D&AD Awards Ceremony in London last May 15. Fallon’s “Gorilla” for Cadbury won in TV & Cinema Advertising, “The National Gallery Grand Tour” by The Partners in Poster Advertising, “Get the Glass” by Goodby, Silverstein & Partners, and Projector Inc, for “Uniqlock” in Online Advertising.
Apple won two Black Pencils for the iMac and the iPhone. This makes the iconic design company the biggest single winner of Black Pencils in D&AD’s 45-year history, with six won since 1999.
Sixty-four Yellow Pencils were awarded across 30 categories. BBH and Hakuhodo set the benchmark by winning the first two Yellow Pencils in Mobile Marketing. WCRS won two Pencils in TV & Cinema Crafts for “Effortless” for Brylcreem. Nintendo
Aside from a Black Pencil in Online
Brazilian designers won two Yellow Pencils this year in Environmental Design. Australian design group, Mash, won a Yellow Pencil in Packaging Design for their wine labels for Vittolo. Motion Blur won one of 3 Yellow Pencils in Viral for “Train” for Hydro. JWT San Juan won the first Yellow Pencil for
“Another record broken—the first time in our 45-year history when six Black pencils have been awarded,” said D&AD President Simon Waterfall. “This goes to show the impact this diverse range of creative fields are having in pushing forward the wider industry, marketing, and popular culture.”
Tongue in cheek, he continued, “I, of course will now no longer talk to any of these winners, having failed to bag one of the most elusive and exclusive awards on the creative planet. I can only sulk and plot their downfall—terribly English of me! The D&AD Black Pencil: creative natural selection at work.”
