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Philippine News

Let there be dark!

At precisely 8:30pm on 28 March, citizens of Manila, Cebu and Davao will turn off their lights for one hour — sending a powerful signal that individual action CAN make a difference in global warming.
Here in Manila, Leo Burnett is helping organize Philippine participation. Highlights include simultaneous concert countdowns at SM Mall of Asia, SM Cebu and SM Davao, from 7-10 pm Saturday night.  The formal switch-off will be led by Energy Secretary Angelo Reyes, WWF CEO Lory Tan, executives from different businesses and heads of participating local governments.
This is the second year of Earth Hour, a multiple-award-winning concept generated by Leo Burnett Sydney.  In 2008, the Philippines ranked #9 out of 24 countries. Over one million Filipinos, 400 establishments and 50 cities were on-board, generating over P30M in media exposure, and saving 56 MWh in Luzon and 16 MWh in Metro Manila – the equivalent of shutting down a small coal-fired power plant for one hour.

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