SHANGHAI, CHINA – Friso is embracing the future of family engagement with the launch of its AI Audio Book 3.0, a groundbreaking leap in digital storytelling. Developed in collaboration with Xiaodu, China’s leading smart device brand and backed by Publicis Media China, this latest innovation redefines how families connect, learn and co-create moments of joy.
With the rise of dual-income households and a fast-paced lifestyle becoming the norm in China, families are increasingly searching for ways to carve out meaningful quality time. Friso, a leading name in infant nutrition, is responding by evolving beyond its traditional role as a product provider and stepping into the space of co-creating family experiences through technology.
The AI Audio Book 3.0 builds upon the success of its earlier iterations by retaining two much loved features: “Child Integration” which allows children to become characters in their own story and “Parental Voice Narration” enabling a deeply personal storytelling experience.
New to this version are two compelling additions:
- Touch-Activated Animations: With AI-powered image recognition, children can tap illustrations in the book to trigger dynamic animations, bringing the story to life in vivid, imaginative ways.
- Interactive Doodling: Readers are encouraged to color and draw alongside the narrative, transforming them from passive listeners into engaged storytellers and illustrators.
These enhancements are designed not only to entertain but to stimulate creativity, encourage self-expression and deepen the bond between parent and child through shared exploration.
“This represents a deep integration of our brand vision, product innovation and family values. With the help of AI, the role of the Friso brand is quietly shifting from being product providers to becoming true co-creators of the parent-child ecosystem. We are proud to unveil the latest iteration of our popular AI Audio Book 3.0,” says Jade Xue, CMO at Friso in China.
“At Publicis Media China, we are thrilled to partner with Friso as it transitions in the intelligent age and creates new ways for families to connect. By leveraging Publicis Media China’s deep expertise in market insights and consumer behavior analysis, Friso is creating parenting products with deeper emotional connectivity to tackle modern parenting challenges.” says Vivian Zhu, COO at Publicis Media in China.
Now available on Xiaodu smart speakers, Baidu’s leading AI-powered audio platform – Friso’s AI Audio Book 3.0 exemplifies how artificial intelligence can enrich family moments.
CREDITS
Client: Friso China
Chief Marketing Officer: Jade Xue
Agency: Publicis Media China
Chief Operating Officer: Vivian Zhu
AI partner: Xiaodu
