SINGAPORE – September 30, 2013 – Leo Burnett Institute of Behavior (LBIB), a division of the Leo Burnett Group, was recently appointed to a major and expansive branding project for Malaysian company, TekMark.
TekMark is a global company in technology business that delivers test, measurement and monitoring products across five key industries: education, broadcast, telecommunications, manufacturing and the government sector.
Joseph Baladi, head of consulting of LBIB confirmed the appointment and said: "TekMark is already recognized as a leader in its field and what they have indicated is the will to continuously innovate and explore new frontiers to remain well ahead of their competition. We are pleased to partner with TekMark on this journey and to further solidify their leadership position.”
The branding project will extend across three of their international markets. The scope will start with a review of the corporate brand proposition, extend across corporate identity and will include an internal alignment phase before going to market in 2014.
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