THE PHILIPPINES, NOVEMBER 2, 2011: Publicis JimenezBasic is pleased to announce four promotions across departments.
In addition to his current role as Creative Director, Lawin Bulatao takes on the additional position of Executive Officer. Bulatao, who returned to PJB a few years ago, has led some of the big pitches for the agency and was Headmaster of last year’s Raw School. As Executive Officer, Bulatao is poised to play a key role in the Executive Committee: making PJB’s creative reputation contagious.
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Beng Alcazaren, Anca Bautista and Cara Soto
Beng Alcazaren has been promoted from Account Director to Group Account Director. Alcazaren juggles the Lucky Me! Noodles business, as well as SkinWhite, the flagship brand of Splash. Her role in Lucky Me!’s National Family Day helped the Agency to win the highest award in Tambuli and AOY’s Best in Marketing Performance. She now leads the current Monde Nissin and Splash businesses.
Account Supervisor Anca Bautista rises to Account Director for Western Union and a number of San Miguel brands. Bautista has developed and launched successful campaigns. Her energy and efficiency have also made her a favorite pitch team anchor.
MaxMarketing, the planning and research group of Publicis JimenezBasic, appoints Account Planner Cara Soto to Senior Account Planner. She has been one of MaxMarketing’s most reliable and dedicated planners since she joined in 2007, handling clients including Innovitelle, Monde Biscuits, Unilab, Jollibee and Globe. Soto recently spearheaded MaxMarketing’s first ethnographic study, which has further honed her research and analysis skills. Her “can do” spirit even when faced with challenges is much appreciated by her teammates.
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