Aimed at a generation known for their non-stop work habit, the superhero-themed campaign highlights the value of relaxation in the midst of the seemingly never-ending battles we face in life. Sid Maderazo’s masterful direction breathes life to a fantastical take on the Filipino’s daily grind – shining a light on the simple truth that everyone deserves a break after a long and tiring day.
“Embassy Whisky continues to celebrate the hardworking Filipinos who – just like the heroes we look up to – tirelessly face different battles every single day. Though some days may be longer, more tiring, and may seem never-ending, everyone deserves a relaxing break. We hope this campaign resonates with our real heroes today, and inspire them to chill for a while as they get ready to fight their next battles,” said Paul Lim, Tanduay Distillers Inc. Chief Marketing Officer.
CLIENT: Tanduay Distillers, Inc.
WORK TITLE: Beacon
CREATIVE AGENCY: Ogilvy & Mather Philippines
EXECUTIVE CREATIVE DIRECTOR: Michael Sicam
CREATIVE DIRECTOR: Pocoy Calvento
COPYWRITER: Nico Dagdag
SENIOR ART DIRECTOR: Joanna Benitez
ART DIRECTOR: Ryan Macatulad
ILLUSTRATOR: Romir Sucaldito
PROJECT MANAGER: Cate Luteria
PLANNERS: Bene Santiago, Saj Ocampo
MANAGING PARTNER: Gelo Guerrero
ASSOCIATE BUSINESS DIRECTOR: Jan Baybay
ACCOUNT DIRECTOR: Kaye Magdaong
ACCOUNT MANAGER: AJ Lelis
DESIGNER: Rious Caliso
PRODUCER: Sasa Abella
MEDIA BUYING AGENCY: Starcom Mediavest Philippines
PRODUCTION COMPANY: Cobalt Productions
POST-PRODUCTION COMPANY: Post Manila
DIRECTOR: Sid Maderazo