Campaign Spotlight

Campaign Spotlight: Publicis Jimenez Basic presents how to make a viral video featuring Anne Curtis and the Jollibee Burger Steak

MANILA – Jollibee is on a serious roll this 2017 when it comes to relatable, entertaining and out-of-the-box TV and online commercials. The latest features actress-host-entrepreneur Anne Curtis and her beloved Jollibee Burger Steak, and this new video brings us a unique production with one of the country’s most beautiful and recognizable faces.

Making a video entails a much longer process that viewers do not often see. This new Jollibee ad, for example, is a product of collaboration between Jollibee and a creative team. They began working with the challenge of creating a potentially viral video, which then led to a brainstorming session to come up with fresh ideas worthy of the country’s number one fast-food brand.

In a recently released online video, we are treated to the wacky behind-the-scenes footage of this new Anne Curtis video. Three creative professionals brainstorm about fun and catchy ways to advertise the Jollibee Burger Steak, cunningly bringing together Pinoy pop culture references, Anne Curtis’ quirky self and the karaoke staple “Loving You” by 1970’s soul diva Minnie Ripperton.


Log on to Facebook and watch the hilarious clip in Jollibee Philippines’ official page:

Just like Anne, you can fall in love with every bite of the Burger Steak. The perfect ulam to a steaming serving of white rice, the Burger Steak offers the rich, doble-linamnam goodness of a 100% beef patty and flavor-packed mushroom gravy.

Head over to the nearest Jollibee branch today and enjoy your very own Burger Steak, available for dine-in, take-out, delivery and drive-thru transactions. Prices start at P50.00*. For more information on Jollibee’s latest products and promotions, like Jollibee Philippines on Facebook ( and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.

Partner with adobo Magazine

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