Campaign Spotlight

Campaign Spotlight: Three episodes of Renault Scénic ‘Great News’ by Publicis Italy

MILAN – Renault Italy launched the new Renault Scenic campaign “Great News” conceived by Publicis Italy.

Life holds great surprises, at least the road should not. Things that change our present and our future. This is the campaign concept where, each time, a couple of friends or partners have to face a series of shocking news that would put anyone to the test, but not Renault Scénic.

A car equipped with technological systems that prevent our distractions and allow us to experience even the most surprising moments


In addition to the three films, a print campaign, a digital display and social media activities are also planned by the media agency OMD.

The production house is Filmmaster and the director is the Academy Award Joachim Bach.





Renault Advertising&CRM Manager: Elisabeth Leriche

Renault Advertising& CRM Executive: Enrica Bellomo


Agency: Publicis

CEO Publicis Italia & Global Chief Creative Officer Publicis WW: Bruno Bertelli

Executive Creative Director Italia: Cristiana Boccassini

Creative Director & Copywriter: Francesco Martini

Art Director: Andrea Savelloni

Client Service Team: Daniela Di Maio, Ilaria Lorenzetti, Sara Barone

Strategic Planner: Mattia Bellomo

Producer: Giulia Atzori

House of Production: Filmmaster Productions

Director: Joachim Back

DOP: Jan Velicky

Executive Producer: Lorenzo Cefis

Producer: Nicole Lord

Editor: Francesco Loffredo

Sound design: General Jingles

Post production: Frame by Frame

Media Agency: OMD

Partner with adobo Magazine

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