ASIA-PACIFIC – SINGAPORE, DECEMBER 2011: The Mobile Marketing Association (MMA), the leading global trade association for the mobile channel, has released its latest white paper, “Mobile Barcodes: an Overview for Marketers”. The white paper explains how marketers can leverage mobile barcodes to give their customers access to information, multi-media content, promotional opportunities, retail store locations, discounts and coupons, samples and more.
“This white paper is ideal for marketers beginning or refining their mobile barcode consumer activation strategy,” said Rohit Dadwal, managing director, Mobile Marketing Association (Asia Pacific). “Mobile barcodes add a layer of interactivity to previously static media, like print advertisements and packaging, which creates higher levels of customer engagement."
“Mobile Barcodes: an Overview for Marketers” includes definitions, attributes and examples of Mobile Barcode services currently in use in the marketplace. It gives an overview of marketing with mobile barcodes, with concentration on cross media engagement. It also delves into choosing the right mobile barcode for campaigns and outlines current industry best practices.
The use of mobile barcode is growing and evolving rapidly across the globe. According to a study by 3G Vision, the US is showing mobile barcode usage nearly doubling in the first quarter of 2011 alone. As marketers become more savvy and adopt best practices, growth is expected to continue at a rapid pace – especially as consumers become more “barcode knowledgeable.”
To request for a copy of “Mobile Barcodes: an Overview for Marketers”, visit the MMA Global website.
