SINGAPORE – Luxury Scotch whisky brand Chivas Regal has launched its latest innovation, Chivas Regal Crystalgold, a crystal-clear, ultra-smooth spirit that redefines tradition while opening new possibilities in mixability, craft, and flavour. The global debut was led by Chivas Regal’s Global Brand Ambassador and Formula 1 driver Charles Leclerc ahead of the Singapore Grand Prix.
Crafted through a pioneering filtration process, Chivas Regal Crystalgold retains the depth of flavour and craftsmanship of the brand’s oak-aged blends while unveiling a striking clarity and smoothness. The result is a spirit that bridges the mixability of a clear drink with the sophistication of a matured whisky – perfect for sundowners, cocktails, or enjoyed neat.
“We’ve always believed that innovation should enhance tradition, not erase it and Chivas Regal Crystalgold is the epitome of that. It pushes the boundaries of what’s possible in blending,” said Sandy Hyslop, Master Blender, Chivas Regal.
At the centre of the launch is Charles Leclerc, who embodies the brand’s ethos of precision, innovation, and staying ahead of the curve. Known for his excellence on the racetrack and his off-track passion for chess, Leclerc represents the strategic mindset behind both whisky blending and groundbreaking spirit innovation.
“Since partnering with Chivas Regal, I’ve been inspired by its unwavering commitment to craftsmanship and ability to balance heritage with innovation,” said Charles Leclerc, Global Brand Ambassador, Chivas Regal. “That philosophy deeply resonates with me – it mirrors the way I approach both my career and off-track passions, like chess, where strategy and precision are everything. Chivas Regal Crystalgold is the embodiment of that spirit. It’s about pushing boundaries while staying true to your roots.”
“With 75% of consumers seeking spirits suited to afternoon-to-evening occasions, Chivas Regal Crystalgold meets a growing demand for spirits that are lighter and more versatile, while filling a unique space in our brand portfolio,” said Nick Blacknell, Marketing Director, Chivas Regal. “We’ve created a product that allows for both existing, and new generations of drinkers to experience a new type of spirit made by Chivas Regal. It’s a breakthrough in filtration and taste, but more than that, it’s a statement of who we are: bold, strategic, and ahead of the curve.”
