BANGKOK, THAILAND – PTT Blueplus+ and CJ WORX has unveiled a large scale animated commercial created entirely using artificial intelligence – marking a significant milestone in the evolution of digital advertising in Thailand.
The campaign, titled “PTT Blueplus+: Unite and Unlock Exclusive Privileges,” introduces the Blueplus+ app, designed to consolidate exclusive offers and loyalty benefits from across PTT OR’s diverse ecosystem. From Café Amazon and PTT Station to Jiffy and various retail partners, the app provides a seamless experience, offering users a centralized platform for accessing promotions and services.
At the heart of the campaign is “Norn Plus,” the animated brand mascot, who embarks on a journey to unite hero characters representing each OR brand and partner.
The agency behind this campaign is CJ WORX, renowned for its innovative approach to storytelling and digital execution. Instead of traditional 3D animation, CJ WORX embraced an AI-driven production model, streamlining the creative process from modeling and rendering to final compositing. This shift not only accelerated the timeline but also significantly reduced production costs, positioning AI as a viable and transformative tool for modern advertising.
Further cementing its leadership in AI-powered creativity, CJ WORX introduced the CJ WORX AI Studio, a dedicated unit focused on producing AI-generated visual content including both stills and motion. This initiative responds to the increasing demand for high-quality content that aligns with the speed and scale of contemporary brand needs.
