MUMBAI, INDIA – Dentsu Creative Isobar has partnered with De Beers Forevermark to launch ‘This One’s For Me’, a flagship campaign marking a transformative moment for luxury natural diamond jewelery in India. Conceptualized and executed end-to-end by dentsu Creative Isobar, the campaign reimagines how women connect with luxury — celebrating authenticity, empowerment, and self-expression.
At its heart, “This One’s For Me” is an ode to women who embrace their journeys, their truths, and the many facets that define them. Mirroring the brilliance of a diamond, the campaign’s narrative reflects the multiplicity of a woman’s experiences — her strength, grace, and individuality. This philosophy comes to life in a cinematic film featuring an ethereal art installation set in nature, symbolizing the Forevermark woman and her Facet Journey.
But the storytelling extends far beyond the screen. Dentsu Creative Isobar brought the campaign to life through immersive real-world experiences in Delhi, where audiences could capture their own facet moments through interactive, tech-enabled installations. These activations sparked curiosity and engagement, creating organic momentum and conversation ahead of the campaign’s official debut.
The celebration continued with a grand launch event that embodied the spirit of the campaign. Featuring soul-stirring performances by Anoushka Shankar and Saba Azad, and the inauguration of De Beers Forevermark’s flagship store in South Extension, New Delhi, by Meera Kapoor, the evening transcended a traditional store opening. It became a cultural statement — a celebration of women and the evolving meaning of luxury.
De Beers Forevermark India CEO Shweta Harit said, “We had a unique opportunity to redefine what a luxury brand launch in India could look like. We wanted something authentic – something that inspires women to embrace their stories while elevating the language of luxury. ‘This One’s ForMe’ achieves exactly that. It empowers the women of today to declare their journeys as their own, and Dentsu Creative Isobar was instrumental in bringing this essence alive across every touchpoint.”
Dentsu Creative Isobar CEO Sahil Shah commented, “This campaign is bold, integrated, and deeply human. At its core, it’s about women declaring that their story matters, and Forevermark is the perfect brand to champion that. From film to content, experiences, and tech-led touchpoints, we’ve ensured that audiences don’t just see the story – they feel it. This is luxury storytelling with resonance and meaning.”
Dentsu Creative Isobar Vice President Sheetal Bhalerao, added, “Too often, narratives about women are written for them. ‘This One’s For Me’ is about rewriting that script, giving women thea gency to claim their stories, their journeys, and their celebrations. Our role was to shape that narrative with Forevermark as the enabler and a meaningful companion. Every woman deserves to look at her diamond jewelery and be reminded: this one is truly for me.”
