MANILA, PHILIPPINES — Wrapping up the 2025 holiday season, Disney+ Philippines, together with Leron Leron Sinta, rolled out a fun, distinctly Filipino campaign to celebrate the NBA games now streaming on Disney+.
Bringing together two local holiday favorites, basketball and queso de bola, the team drew up a winning play with Queso De Basketball, an edible queso de bola designed to look like a basketball.
Sent to both basketball fans and non-basketball fans ahead of the holidays, the holiday centerpiece quickly became a crowd favorite, driving social media buzz.
While the Queso De Basketball may have been finished down to the last slice, Filipino fans can still catch all the NBA action on Disney+. Simply download the Disney+ app and enjoy exciting games anytime.
The campaign marks the start of an exciting partnership between Leron Leron Sinta and Disney+ Philippines, with more creative projects lined up for 2026.
