LONDON, UK – Partizan director Tobias Fouracre brings a fresh, playful twist to the Christmas ad tradition in Dr. Oetker’s new festive film. The spot introduces Ginger, a newly baked gingerbread character who wakes into a whimsical Christmas world—a landscape lovingly crafted entirely from Dr. Oetker’s baking decorations, sprinkles, icings, and edible glitter.
From the glimmering gingerbread house to the candy-cane forest and snow-dusted hills, Ginger’s world is joyful, handcrafted, and full of discovery. The film leans into classic holiday storytelling: soft winter light, a dreamy music cover, and a wide-eyed hero experiencing the magic of the season for the very first time.
The narrative then shifts with a playful twist — a reveal to a real kitchen where a girl and her grandmother are baking together. The world viewers have been exploring is one they’ve lovingly created, and Ginger becomes the final, joyful touch. A cheeky bite brings the story back to the heart of Christmas: making something for someone you love.
“I’ve always wanted to direct a stop-motion Christmas commercial, so it’s not an exaggeration to say that this was a dream come true. I’m not a great fan of sentimentality though… so this Christmas ad, with a sting in its tail, ticked both boxes,” says director Tobias Fouracre.
The film showcases stop-motion at its most charming—tactile, characterful, and rich with handcrafted detail. Every iced window frame, frosting flourish, and sugar snowfall was built entirely from edible elements by the Partizan Animation team.
“As a team, we had a blast bringing Ginger’s world to life, designing a gingerbread house that looked good enough to eat and a Winter Wonderland packed with intricate details. Tobias captured the whimsical, offbeat humour of it all perfectly,” says Duncan Gaman, Executive Producer at Partizan Studio.
CREDITS
Dir. Tobias Fouracre
Client: Dr. Oetker
Senior Executive Marketing Manager: Margit Gamper
Senior Masterbrand Manager: Pascal Kottermann
International Senior Brand Manager: Julia Klueckmann
Agency: adam&eveDDB
Producer: Kurt Bailey
ECD: Ant Nelson & Mike Sutherland
Creative Director: Amber Casey
Creatives: Sali Horsey, Zoe Nash, Matt Osbourne
Business & Operations Director: Tara Beckefeld
Account Manager: Livia Von Tucher
Production Company: Partizan Studio
Director: Tobias Fouracre
Producer: James Youngs
Executive Producer: Duncan Gaman
Production Manager: Sandy Liddle
Production Assistant: Sharlene Oola
Head of Production: Ella More O’Ferrall
Managing Director: Jenny Beckett
Studio: Arch Model Studio
Studio Founder: Andy Gent
Studio Manager: Lisa Hill
Character & Design, Set Dress: Claudia Brugnaletti
Set Dresser: Jo Conrad
Animator: Mark Waring
Animator: Andy Biddle
Animator: Stephen Warne
Propmaking: Chris Lloyd, Eava Polo
Production Designer: Sam Riley
Set Decoration: Rebecca du Pont de Bie Ltd
Graphic Props: Acme Graphics
Prop Master: Simon Clifft
Propman: Luc Giudici
Construction Foreperson: Marcus Midlenhall
Art Department: Leah Brown
Casting: Lesley Beastall Casting
Grandmother: Barbara Wilshire
Granddaughter: Isabelle Bright
1st AD: Simon Ashen
2nd AD: Kai Rajakulasingam
DOP: Malcolm Hadley
1st AC: Mark Swaffield
2nd AC: Toby Goodyear
DIT: Glyn Williams
Rigger: Mick Chippington
Playback: Jack Driver
Gaffer: Pearce Crowley
Sparks: Ryan Monteith, Caspar Jones, Huw Garratt
Lighting: Stephen Warne
2D Animator: Lucie Julliat
Storyboard Artist: Kartika Medani
Costume Designer: Lucy Hagan
Hair & Makeup Artist: AJ Juttla
Food Stylist: John Bentham
Food Stylist Assistant: Jaswinder Jhalli
Food Stylist Assistant: Tanya Skillen
Runner: Zack Appleyard
Work Experience: Lily Leggatt
VFX Supervisor: Chrys Aldred
VFX Supervisor: Weronika Holak
Lighting: Set Pod Lighting
Edit: Ben Harrex
Stills Photographer: Miles New
Digi op: Simon Goodwin
Stills Producer: Jeremy Goold
Stills Production Assistant: Cristina Ankerson
Nurse: Nicola Gibbs, Sally Powell
Caterers: Jones & Sons
BTS: 2Dice Productions
