MANILA, PHILIPPINES – With the help of Filipino ad agency, GIGIL, Canva Pro proves that it’s an all-purpose platform that can help small-to-medium-sized business owners (SMBs). Their latest campaign features the “All-Purpose” Kween Yasmin–a popular Filipino influencer of memed for her many talents, like singing, comedy, spoken word poetry, business, and more.
Now, SMBs won’t just have an all-purpose marketing tool with Canva Pro. They now also have a much-needed all-purpose endorser in Kween Yasmin.
Through her Canva Creator Page, you can access her All-Purpose Photo Library and use her as your ad’s endorser. All you need to do is use Canva Pro’s Background Remover to erase her wacky backgrounds. Canva has also turned her into her own font called Kween Sans, created using her full body to form its characters and letters. And finally, you can express yourself even more with Kweemoji, her very own emoji set. Visit her creator page here.
To know more about the magic behind the campaign, watch Kween Yasmin talk about it behind-the-scenes here:
GIGIL’s idea is both ingenious and unapologetically Pinoy brainrot, turning Kween Yasmin into a creative tool that mirrors how Filipino SMBs actually use memes to drive reach and relevance. It works because her hustle and hyper-online presence fold seamlessly into the way local businesses communicate, showing GIGIL’s precision in reading pop culture as a practical engine for marketing.
Want to try it for your own business? Visit Canva’s All-Purpose Studio booth at the PHILSME Business Expo at the World Trade Center from November 28 to 29! Here, you can create ads using Kween Yasmin as your endorser and watch her Magic Resize your work herself. Not only that, you can also get the chance to have your own bespoke jingle with the help of Canva’s Magic Write and the vocals of the All-Purpose Kween.
