MANILA, PHILIPPINES – In a world that moves fast and feels busier by the day, we often find ourselves looking ahead—waiting for the next big thing: milestones, weekends, or special plans we hope will lift our spirits. And while those moments can certainly uplift us, so can the everyday moments that quietly shape our lives. The small ones that pass us by and we tend to overlook: a shared laugh, running errands, me-time during our daily commutes, lunch breaks with coworkers, dinner with family, or the comforting ritual of your favorite cup of coffee.
“Feel the PICKUP,” the newest campaign by PICKUP COFFEE, is a reminder that uplift isn’t found only in the big, standout moments — it lives in the in-between, too. In the small, fleeting pockets of our day that we often miss. What some call “glimmers.” Through this campaign, PICKUP COFFEE invites everyone to take notice, and rediscover the feel-good, daily uplifts that’s been there all along—beginning with your daily cup of coffee.
PICKUP COFFEE was built on a simple belief: that everyday moments — big or small, like a daily cup of coffee — can uplift you. But that kind of uplift shouldn’t be hard to find or come at a high price.
The team saw that coffee isn’t just a drink — it’s a moment of UPlift, right when someone needs it. So they set out to build a brand that’s fast, accessible, and affordable — without compromising on taste and quality. One that’s meant to be part of your everyday life, not just the special occasions. No exclusivity, no fuss — just great coffee made for everyone. That’s exactly what “Feel the PICKUP” is about. It captures the heart of what drives the brand: a mission and bigger purpose — to UPlift everyone, everywhere, one PICKUP at a time.
One brand, many ways to UPlift
“Feel the PICKUP” is more than just a campaign — it’s an expression of PICKUP COFFEE’s deeper purpose to UPlift the everyday. Because uplifting those everyday, in-between moments is at the heart of what PICKUP COFFEE stands for, the brand has been finding new ways to bring that feeling to life. Here are some of its latest innovations:
1. The Launch of PICKUP PRIME
Just last month, PICKUP COFFEE unveiled its very first PICKUP PRIME branch at SM Seaside Cebu. More than just a store, PICKUP PRIME is a dedicated space where the community can come together — to meet, connect, and enjoy an elevated PICKUP experience. Plans are underway to roll out additional PRIME stores in key areas, making this enhanced experience available to even more customers.
2. The Introduction of the PICKUP Club via the PICKUP App
True to the “Feel the PICKUP” campaign, the PICKUP Club is here to turn your daily coffee habit into a feel-good ritual — filled with rewards and surprises for the PICKUP COFFEE community. Fully integrated into the PICKUP COFFEE App, the loyalty program features tiered membership levels — Bronze, Silver, Gold, and Emerald — designed to uplift and appreciate those who choose PICKUP as part of their daily routine. Members earn points with every order and unlock increasingly bigger perks as they level up, including exclusive discounts, birthday treats, welcome bonuses, weekly deals, and VIP-only benefits. More than just a points system, the PICKUP Club is a way to make the everyday coffee experience feel more rewarding — with every cup.
As a way to celebrate the launch, PICKUP COFFEE is providing a special treat: Share the PICKUP — a Buy-3-Get-1 offer for all Club members to enjoy. This exclusive voucher will be available daily on the PICKUP App from July 31 to August 3, 2025.
3. The Introduction of PICKUP Frappes
PICKUP COFFEE is now serving up its most indulgent lineup yet: PICKUP Frappes. These blended creations are designed to turn simple cravings into small moments of joy — true to the Feel the PICKUP spirit. From Kape Kastila to Oreo to Triple Choco Chip, each frappe is crafted to uplift everyday moments—whether you’re cooling off, celebrating something big, or just treating yourself because you can.
These exciting milestones were unveiled on July 30 at Calle at 9465, Parañaque through a thoughtfully crafted “degustation” menu — designed to serve as a meaningful reminder of the UPlifting moments that surround us every day. The experience engaged both senses and emotions, inviting guests to Feel the PICKUP for themselves — through every flavor, every sip, every story, and every shared moment of connection.
As “Feel the PICKUP” rolls out across digital platforms, physical stores, and surprise activations, the campaign serves as a timely reminder: moments of uplift are all around us — in both the big and the small — and PICKUP COFFEE is here to meet those moments with quality, convenience, and heart. From seamless ordering on the PICKUP App, to the rewards of the PICKUP Club, and ongoing flavor and experience innovations, PICKUP COFFEE continues to bring the spirit of Feel the PICKUP to life.
So, what PICKs you UP? The brand invites everyone to take notice and rediscover the uplift that’s been there all along. To notice the moments — big and small — that lift us up, and to “Feel the PICKUP” every day, everywhere. Because it’s often the everyday moments that stay with us — and quietly make all the difference.
