KUALA LUMPUR, MALAYSIA – Fernleaf has partnered with Havas Malaysia to modernize the beloved “Ibu” song – a nostalgic melody from its 1989 commercial that captured the hearts of Malaysians – in its latest Full Cream Milk campaign. By reimagining this timeless tune, the brand bridges its rich heritage with a meaningful connection to modern mothers.
Originally inspired by the legendary Malaysian artiste P. Ramlee’s song “Ibu” (Mother), the refreshed rendition blends contemporary arrangements with the classic lyrics Malaysians hold dear. Brought to life through a heartwarming film, the campaign evokes warmth, nostalgia, and a renewed connection with a brand that has grown alongside Malaysian mothers across generations.
Launching this month on TV and digital platforms, the campaign repositions Fernleaf not just as a source of nutrition, but as a trusted companion in every mother’s journey. Fernleaf is more than just milk – it’s a ritual of love, passed down.
Speaking about the campaign, Siew Poh Lim, Marketing Director of Fonterra shared, “As a trusted dairy brand since 1982, Fernleaf has been supporting families at every stage of life. With this campaign, we want to remind mothers that Fernleaf continues to be by their side, from the days when they were children themselves to now, as mothers nurturing the next generation.”
“We took the iconic song and gave it a modern twist to evoke nostalgia while resonating with today’s mothers,” added Donevan Chew, Chief Creative Officer of Havas Malaysia. “Set against the backdrop of a stage play, the film tells the story of a little girl who sings of the unconditional love her mother showers her with. As she grows up to be a mother herself, she passes on the same love to her child.”
